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Google Shreds Bureaucracy To Keep Talent Loyal To The Alphabet

August 10, 2015
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Making it cleaner and a lot more simple

TechCrunch

Google was too big for its own good. Housing everything from its search engine to robots to life-extension technologies in one corporate hierarchy made for a lot of managers. Smart people often loath such paralyzing bureaucracy. That’s why breaking up the company under the new parent company name Alphabet could save Google from itself.

Google today declared its name will now just host its core business. Its other, more far-flung projects like Life Sciences (glucose-measuring contact lenses) and Calico (life extension), will live somewhat independently alongside Google inside the new conglomerate it calls Alphabet.

The reasons why are scattered throughout the announcement:

  • “Our company is operating well today, but we think we can make it cleaner and more accountable.”
  • “This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google”
  • “Fundamentally, we believe this allows us more management scale, as…

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